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Step 03 · The Finishing Touch

Eau de Parfum

The most concentrated formula we have ever engineered.
Formulated to attract.

Shop all five scents

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The intensity ladder

Each step builds. The Eau de Parfum is the peak.

Eau de Parfum is our most concentrated formula. It is what you reach for when you want the strongest reaction in the room.

01

Base

Body Butter and Body Oil Cologne

Your foundation scent, worn close to the skin.

02

Amplify

Layer your Base scents

Stack butter and oil to build depth and presence.

03
Peak intensity

Finishing Touch

Eau de Parfum

Peak concentration. Engineered to project and to last.

Shop the Eau de Parfum

The Lab of Attraction

The most concentrated form. Formulated to attract.

The Eau de Parfum takes the scent you already wear to full strength. Engineered to layer over your Base, not replace it.

Concentrated

The concentrate

Your scent at full strength.

Layered

Built to layer

Made to layer over your Base butter and oil, building on the scent you already wear.

Engineered

From the Lab of Attraction

Three years of work by the Formulator. Built, not guessed.

King Eau de Parfum

A seductive harmony of Mandarin, Patchouli, Dark Vanilla, and Musk unfolds in rich, warm waves. This fragrance envelops the skin with notes both exotic and grounding. Sensual and commanding, King leaves a lasting impression of confidence and allure.

$64.99

Reign Eau de Parfum

Peppery Bergamot and Jasmine bloom over cool Eucalyptus and Amber Mist for a scent that feels like ocean air at dusk. Reign is breezy yet refined — an invigorating blend that commands presence.

$64.99

Prince Eau de Parfum

Lemon and Musk open bright and crisp, blending into soft woods and Vanilla for a modern, aquatic finish. Prince is fresh yet grounded — a clean scent with quiet confidence and depth.

$64.99

Empire Eau de Parfum

Crisp Lemon and soothing Lavender meet sensual Musk for a fragrance that balances power and serenity. Empire is timeless and elegant, designed for the man who leads with quiet strength.

$64.99

Monarch Eau de Parfum

Bergamot and Smoked Sage ignite the senses, layered with Cedar and sultry Sandalwood for a bold, regal finish. Monarch evokes refined masculinity — powerful, smooth, and undeniably captivating.

$64.99

The reaction

The reaction is the proof.

"Went to a WNBA game here in ATL and everywhere I went, women and a few guys were telling me how great I smelled. My only answer was Crowned Skin."

King · Ezra B., verified buyer

"Fresh, clean and radiant but not an overpowering scent. Leaves your skin glowing and not greasy."

Reign · Marcus, verified buyer

"Monarch on its own sets a different tone — it's the adult in the room. For a man on a mission, this fragrance will ensure its success. It adds purpose to any man's stride."

Monarch · Eddie G., verified buyer

As Seen on Shark Tank

The full stack

Build the full stack.

One scent, top to bottom. The Body Butter, the Body Oil, and the Eau de Parfum, engineered to layer into peak intensity.

King Body Butter Cologne and Eau de Parfum Set

$87.99

Reign Body Butter Cologne and Eau de Parfum Set

$87.99

Prince Body Butter Cologne and Eau de Parfum Set

$87.99

Monarch Body Butter Cologne and Eau de Parfum Set

$87.99

Empire Body Butter Cologne and Eau de Parfum Set

$87.99

King and Reign Eau de Parfum Set

$110.99

King, Reign and Prince Eau de Parfum Set

$142.99

King, Reign and Monarch Eau de Parfum Set

$142.99

Crowned Skin Eau de Parfum Collection

$189.99

Questions

Before you wear it.

How is the Eau de Parfum different from the Body Butter and Body Oil?
The Body Butter and Body Oil colognes are your Base. They sit close to the skin and set the foundation. The Eau de Parfum is our most concentrated formula, with a higher fragrance oil load, so it projects further and holds longer. Same five scents, engineered to their most intense form.
How should I wear it?
Apply to your pulse points, the neck, wrists, and chest, and let it set before you dress. Wear it on its own for peak intensity, or layer it over your Base butter and oil in the same scent for more depth. Start with the Base, then make it last with the Eau de Parfum.
What size is the bottle?
1.7oz./50mL - A concentrated formula, so a light application carries.
Which scent is right for me?
All five are available in Eau de Parfum: King, Reign, Monarch, Prince, and Empire. If you already wear one of our colognes, start with that scent. Scents can also be layered with each other.
Is it cruelty-free?
Yes. We never test on animals.