New · The Cologne-Infused Body Wash
Your ritual starts here.
The Cologne-Infused Body Wash is the foundation of the ritual, a rich cleanse that lays down the first layer of your scent. It is where presence begins, before you have said a word. Four scents to build from.
The Crowned Skin Scentmaxxing™ Ritual
Magnetism, built
in layers.
Four formats, built to work as one. The wash lays down the first layer of your scent, the oil nourishes and sets its foundation, the butter builds it, and the Eau de Parfum amplifies it. Worn together in one scent, they become a presence people feel before they can place it.
Cleanse
Cologne-Infused Body WashNew
The ritual begins in the shower, cleansing skin while it lays down the first layer of your scent.
Hydrate
Body Oil Cologne
Nourishes the skin and sets the foundation your scent is built on.
Build
Body Butter Cologne
Builds the scent and locks in rich, long-lasting hydration.
Amplify
Eau de Parfum
The most concentrated expression. Maximum projection, depth and attraction.
Why it is different
The first step in Scentmaxxing.
Most washes end at clean. This one starts the ritual. Crowned Skin Scentmaxxing™ is the art of building your scent in layers, and it begins in the shower: a pH-balanced cleanse that conditions skin and lays down the first layer of your scent. The foundation the rest is built on.
Rich, gentle lather
Cleanses and conditions
A rich lather that leaves skin clean and conditioned, never tight.
The first layer
Where your scent begins
The foundation the Body Butter, Body Oil, and Eau de Parfum build on.
Made for daily use
Gentle enough for every day
Sulfate-free, paraben-free and dye-free. Safe for sensitive skin, made for daily use.
Formulated to Attract
Shop the body wash
Start at the foundation.
The Cologne-Infused Body Wash in four scents. Choose the one you build on, then build from there. Each one cleanses, conditions, and lays down the first layer of your scent.
King, Reign, Monarch, and Empire.
King
Cologne-Infused Body Wash
$24.99
Reign
Cologne-Infused Body Wash
$24.99
Monarch
Cologne-Infused Body Wash
$24.99
Empire
Cologne-Infused Body Wash
$24.99
Shop by scent
Build your full ritual.
This is the new way to shop. Pick a scent and get the whole ritual in one place, in the scent that becomes yours.
Cleanse · Hydrate · Build · Amplify
King
Warm and Sensual
Mandarin · Patchouli · Musk
Shop the King Collection
Reign
Fresh and Nautical
Amber · Citrus Fruits
Shop the Reign Collection
Monarch
Spicy and Bold
Bergamot · Smoked Sage · Cedar · Sandalwood
Shop the Monarch Collection
Empire
Smoky Citrus Musk
Lemon · Mandarin · Mint
Shop the Empire Collection
The reaction
The reaction is the proof.
Real reactions from the men who wear it.
Went to a WNBA game here in ATL and everywhere I went, women and a few guys were telling me how great I smelled. My only answer was Crowned Skin.
I have been stopped and told I smell amazing by multiple people since starting to use this product.
Just used Monarch today getting ready for work. Scent is smooth. My wife absolutely loves it.
As Seen on Shark Tank
The payoff
Presence that arrives before you do.
The full ritual is more than products. It is how you walk into a room, and what stays after you leave. Worn in your scent, day after day, it becomes the reaction people remember.
Confidence · Presence · The reaction
Build your ritualFAQ
Good to know.
What makes this different from a regular body wash?
It is a Cologne-Infused cleanse, the first step in the Crowned Skin Scentmaxxing™ Ritual. A pH-balanced formula that cleanses and conditions while laying down the first layer of your scent, so everything you build after lands richer.
Which scents can I get it in?
The Cologne-Infused Body Wash comes in King, Reign, Monarch, and Empire. Prince is available in Body Butter, Body Oil, and Eau de Parfum.
Where does it fit in the ritual?
It is the first step. From there you Hydrate with Body Oil Cologne, Build with Body Butter Cologne, then Amplify with the Eau de Parfum. Cleanse, Hydrate, Build, Amplify.
How do I get the most from it?
Layer it with the Body Oil Cologne, Body Butter Cologne and Eau de Parfum in the same scent. Worn together, the scent feels fuller and more like you.
Is it harsh on skin?
No. It is sulfate-free, paraben-free and dye-free, safe for sensitive skin and made for daily use. It cleanses and conditions, so skin feels clean and comfortable, never tight.
Can I shop the whole ritual at once?
Yes. Shop by scent to build the full ritual in King, Reign, Monarch, or Empire.