About the Founder
Darrell Spencer
As a trailblazing visionary, Darrell Spencer is a savvy entrepreneur, brilliant innovator and passionate creative, who is disrupting the skincare industry with one-of-a-kind products through his mission to elevate the culture by empowering men to rethink how they view selfcare. Leveraging the power of social media to carve his own path to success, Darrell is disrupting the industry and has built a multi-million-dollar empire through the importance improving health through grooming.
Born in Chicago, Illinois, Darrell was raised by diligent parents who instilled in him the value of perseverance and hard work. Growing up, Darrell aspired to be an actor and modeled in his hometown as a pre-teen while attending Chicago Bulls College Prep where he participated in a variety of extracurricular activities and sports. After earning a bachelor's degree in economics from Connecticut College, Darrell made a name for himself in the digital advertising industry, where he landed coveted roles at tech giants including Meta, Google, and LinkedIn and developed strategies for smaller companies that allowed them to scale and grow their businesses through a digital advertising approach.
Recognizing his talent and ability in helping others understand and navigate the digital experience, in 2020, Darrell was driven by a larger vision for himself and identified an industry void he knew he could fill. Tapping into his own creative and entrepreneurial skills, Darrell founded Kings Crowning, an innovative collection of satin hats designed to offer fashionable hair care options for men. Addressing a significant market gap, Kings Crowning gained acclaim for carefully designed and stylish products that offered an alternative to traditional hair bonnets.
Fresh off the success of Kings Crowning, in 2024, Darrell launched Crowned Skin, a deluxe and trailblazing cologne-infused skincare brand, boasting sensuous body butters and oils with irresistible scents created to elevate the grooming experience for men of color. With distinct products and captivating online marketing campaigns, Crowned Skin quickly became a category disruptor in beauty and wellness, generating eight figures in sales within the first year, securing Top 50 placement on Amazon in the men’s grooming category, and is the first Black-male founded brand to rank #2 on TikTok Shop.
Darrell’s influence extends beyond the business world. As a featured speaker at the 2025 BET Experience / Waymaker Men’s Summit, Darrell has shared his entrepreneurial journey and passion for redefining men’s beauty standards at various conferences and seminars, including the 2024 Alibaba Co-Create Conference and the 2025 MacoNomics Wealth Summit. Darrell’s work has been featured in Business Insider, Black Enterprise, BET, Sheen Magazine, Fashion Bomb Daily, and Rolling Out, among others, and his impact continues to grow as a respected voice in grooming, self-care, and Black excellence.
As a proud Chicago native, Darrell brings an unapologetically bold, elevated, and intentional perspective to the skincare industry, proving that men’s grooming can be both – luxurious and deeply personal.
